Introduction to Tourism and Hospitality of Japan

Question: Describe about the Introduction to Tourism and Hospitality of Japan. Answer: Current Challenges In hotel and hospitality management, Japan has noted significant growth in the previous decade or so. Meanwhile, impressive culture of hospitality and hotel industry has become one of the major strengths for Japan throughout the past (McCornac and Zhang, 2016). Most importantly, in the current set of condition, some of the major challenges have to be dealt with to improve the sustainability of Japans tourism. Insufficient foreign language services: Modern English, American and other tourists visiting Japan have complained that Japanese tourism has lacked insufficient foreign language services to assist the foreigners. Therefore, the interest of foreign visitors on Japan tourism has seemed to be reducing (Allan, 2015). Meanwhile, government of Japan has identified the major issue of language services to influence foreign language education in hotel and hospitality industry. Mono-ethical and mono-lingual Japanese culture: Traditionally, the culture of Japan has been termed as mono-ethical and mono-lingual oriented, to say the least. Therefore, the Japanese has seemed to put high priority on their culture (McCornac and Zhang, 2016). As a result of the scenario, attention towards the British culture and American culture have hit in a negative way. Lack of modern strategic intervention: In the contemporary tourism industry development, Japan has lacked strategic intervention to attract foreign tourists to the country. Most of all, Japanese has paid more attention to their culture over the tourists culture. Hence, travelling experiences of visitors are not significant at all (Day, 2012). Management of tourists: The typical tourist travel packages offered in Japan is not effectively marketed and managed. As a result of the event, first priority of the tourists is not met by the tourism industry of Japan (Andonian et al., 2016). Recommendation By considering the current challenges of tourism industry in Japan, the following recommendations are provided to mitigate the challenges: Safety policy of tourist: The Government of Japan needs to develop better policies for the safety of the tourist visiting Japan from any country of the world. The Japanese government needs to develop few policies that will promote the safety and health of the foreign tourist. Linguistic training for tourist agents: There is a need of linguistic training for the tourist agents to mitigate the issues of communication gaps that are faced by the foreign tourists. The tourism companies must employ people capable of speaking foreign languages such as English, French, German and more to communicate with the tourist. Cultural diversification: The Japanese government must promote cultural diversification by implementing new policies for the tourism industry. There is a need of employing expats and people belonging to other cultures and countries. It will promote cultural diversification. Along with that, Japanese government can organise cultural events to promote its tourism industry. Digital marketing: The Japanese government needs to make changes in its tourism marketing policy. The language used in the digital marketing must include several foreign languages to attract tourist from all across the globe. Along with that, social media can be considered as a major platform to promote Japans tourism industry. References Allan, J. (2015).Tourism to Japan is Booming but Growth Exposes New Challenges | News Insights | Investment in Japan. [online] Investment in Japan. Available at: https://www.investmentinjapan.com/news-and-insights/opinion/tourism-to-japan-is-booming-but-growth-exposes-new-challenges/ [Accessed Nov. 2016]. Andonian, A., Kuwabara, T., Yamakawa, N. and Ishida, R. (2016). The future of Japanstourism: Path for sustainable growth towards 2020.McKinsey Japan and Travel, Transport and Logistics Practice, [online] pp.2-37. Available at: https://file:///C:/Users/wordsmith2/Desktop/The%20Future%20of%20Japans%20Tourism%20full%20report.pdf [Accessed Nov. 2016]. Day, J. (2012). Challenges of Sustainable Tourism.Journal of Tourism Research Hospitality, 01(02). McCornac, D. and Zhang, R. (2016).Japans International Tourism Challenge. [online] The Diplomat. Available at: https://thediplomat.com/2014/10/japans-international-tourism-challenge/ [Accessed Nov. 2016].