BusinessMGT Unit5 discussion Assignment Example | Topics and Well Written Essays - 500 words

BusinessMGT Unit5 discussion - Assignment Example (â€Å"Competitive Advantage†, 2010) Smart Chips Company’s market share has been hurt by the clone microchips. Though the company specializes in developing first-of-its kind microchips, but the makers of clone microchips release microchips that are similar to the original but are sold at comparatively lower prices. To recuperate their market share, Smart Chips Company needs to redesign its product in a way that it has a competitive advantage over the cloning microchips. To bring about these drastic changes, the firm will have to determine how to incorporate the value chain activities to create value and competitive advantage. Smart Chips Company’s profit and market share depend on its efficiency of performing these activities, together with value chain support activities. The value chain support activities include: administrative infrastructure management, human resource management, technology (R&D) and  procurement. In order to develop competitive advantage, Smart Microchip Company must have resources that are superior and which cannot be replicated by the competitors. A cost analysis should be performed to assess the areas where the cost can be reduced. Company must create cost advantage either by reducing costs at each level of the value chain or by reconfiguring the entire value chain. Better marketing can also help in increasing the number of sales of the firm. Promotion and service plays an influential part in the marketing of a business. With effective marketing, Smart Chips can also use product positioning, and quality checking as means of gaining competitive advantages over clone microchips. This may lead the company towards the road to sustainable success. SWOT analysis will also be helpful to Smart Chips. It is a tool used by companies to assess their strengths and weaknesses, and opportunities and threats in the market. It is a simple way of evaluating firm’s current

Microsoft projecr Assignment Example | Topics and Well Written Essays - 750 words

Microsoft projecr - Assignment Example The first phase will deal with the design of the Customer Relationship Management System while the second phase will deal with the implementation of the system to the normal work flow environment. The design phase will incorporate various key features that will facilitate its efficient operation. The product that will arise from the project will be required to conduct tracking on the various trends of customer purchasing. The product is also to provide points to purchases that have been made cumulatively. The customers who have enrolled and registered into the system should therefore be able to redeem their points and receive various benefits. For the system to be able to produce the various deliverables, it is important that the Customer Relationship Management System be developed. It should also be complemented with a good intranet and extranet infrastructure that will allow synchronization of bonuses and loyalties from any outlet store. Apart from that, the software will need to work together with a Point Of Sale system which will be capturing the initial costs while the Customer Relationship Management System converts the prices to bonuses and royalty. The System will be developed and then introduced in the main branch to test. It will involve the installation of the system to computers which have the capabilities of running the software without any incompatibility issues. At the same time, a network infrastructure will be laid so that the whole company has a de-centralized system of operation with the main servers located at the head office. Shopping cards will be introduced where the bonus and loyalty points are stored. The system will also be installed in the other outlet chains to verify the synchrony of operations to the central server and test whether a customer’s points can be identified on any other retail store affiliated to the main store. Executive support – The management must support the system development process and the